E.V.P. Barry Waisbrod Arranges Exclusive Sale of 38,813 S.F. in Middlesex County
Woodbridge, N.J., August 14, 2026 – The Kislak Company, Inc. announced the recent sale of the Livingston Shopping Center, a 38,813-square-foot neighborhood retail center at 20 Elizabeth Street in New Brunswick, Middlesex County, New Jersey, for $9,300,000.
Kislak marketed the property on an exclusive basis with executive vice president Barry Waisbrod handling the assignment on behalf of the seller, JLS Professional, LLC., and he also procured the purchaser, Livingston Shopping Center, LLC.
Mr. Waisbrod commented, “The property had been owned by the seller for many years and our exclusive offering provided investors with a rare opportunity to acquire a stabilized grocery-anchored shopping center in one of central New Jersey’s most established commercial markets. The purchaser acquired the property as a long-term investment and plans to continue operating the center while capitalizing on future rental growth by enhancing the supermarket and making other improvements.”
Livingston Shopping Center is a 38,813-square-foot neighborhood retail center anchored by a supermarket. The property features a diverse mix of necessity-based and neighborhood-serving tenants, including Dunkin’ and a laundromat. The center offers stable cash flow with long-term leases extending through 2043, a triple-net lease structure with strong expense recoveries and below-market rents that provide future upside through rental growth.
Located in the heart of New Brunswick, the property benefits from a dense residential population and a strategic location near Rutgers University, Robert Wood Johnson University Hospital and Saint Peter’s University Hospital. The surrounding area provides a strong daytime population, excellent traffic counts and convenient access to major highways and public transportation, supporting long-term demand for neighborhood retail services.
Barry Waisbrod joined Kislak in 2001 and is consistently among the firm’s leading salespeople. He specializes in the sale of multifamily and other investment properties throughout New Jersey and its neighboring states. Mr. Waisbrod received the firm’s Sima Kislak Jelin Salesperson of the Year award in 2023, 2019, 2015 and 2013 and its Jay I. Kislak Producer of the Year award in 2023 and 2021. His career sales total $2 billion.
About The Kislak Company, Inc.The Kislak Company, Inc., which is headquartered in Woodbridge, New Jersey, is a leading commercial real estate brokerage firm consistently recognized for its investment sales success. Established in 1906, Kislak’s market leadership position and longevity are due to its ability to offer clients a personalized, hands-on approach, coupled with the unrivaled expertise of its long-tenured team of professionals. Kislak’s prestigious client base includes individual investors and owners, partnerships, financial institutions, and REITs. The firm’s thirty-five professionals provide comprehensive market coverage throughout New Jersey, New York, Pennsylvania, Delaware and Florida.
Now in its 120th year, Kislak was among a select group of firms recognized as a 2025 Power Broker by CoStar Group, Inc. and this was the firm’s 18th consecutive recognition. For the second consecutive year, Kislak was named by NJBIZ as one of its Leaders in Real Estate, Construction and Design in New Jersey.
